Trusted rice & flour traders across Chitral & Dir
Farooq & Co Traders supplies quality rice and flour products to retailers, wholesalers, shopkeepers and businesses through a strong regional distribution network.

A regional name built on stock, not slogans
Farooq & Co Traders has operated out of Main Bazar, Dir Bala, moving rice and flour into the shops and warehouses of Chitral and Dir for years. The business runs on three warehouses, a standing supply route across the region, and direct relationships with the shopkeepers who reorder every week.
Every sack that leaves the warehouse is logged the same way it always has been — now backed by an ERP system that keeps stock, purchases and payments in one place for the office, and simple receive/dispatch screens for warehouse staff.
- PositioningWholesale Rice & Flour Traders, Dealers & Suppliers
- Based inMain Bazar, Dir Bala
- ProprietorFarooq Jameel
Products
Two core lines, moved in wholesale volume to shops and dealers across the region.
Rice, by the sack
Sourced and graded for shopkeepers who need consistent quality, order after order.
- BasmatiWholesale sacks
- Super KernelWholesale sacks
- Sella (Parboiled)Wholesale sacks
- Broken RiceWholesale sacks
Flour, milled for volume
Stocked across all three warehouses so dispatch to any shop in the network is same-day.
- Fine AttaWholesale bags
- Chakki AttaWholesale bags
- MaidaWholesale bags
- Suji / SoojiWholesale bags
Supply areas
A standing distribution route across Dir and Chitral, with shops restocked on a fixed weekly cycle.
Warehouses
Stock sits in three warehouses across the network, all tracked against the same ledger.
Dir Bala — Main Warehouse
The primary store, attached to the Main Bazar office, handling the bulk of incoming purchases before onward dispatch.
Timergara Warehouse
Covers dispatch into Lower Dir and Chakdara, kept stocked to cut delivery time to those shops.
Chitral Warehouse
Serves Chitral Town and Drosh, holding enough stock to bridge the longer route from Dir.
Why Farooq & Co
The reasons shopkeepers keep reordering from the same supplier.
Reliable Supply
Fixed routes and standing stock mean orders go out on schedule, not when it's convenient.
Quality Products
Rice and flour graded and checked before it leaves the warehouse, sack by sack.
Competitive Wholesale Trading
Pricing set for volume buyers — retailers, wholesalers and shopkeepers alike.
Strong Regional Network
Eight-plus supply regions across Dir and Chitral, served on a consistent cycle.
Organized Warehousing
Three warehouses, one ledger — stock is always accounted for, wherever it sits.
Long-Term Business Relationships
Many shops on the route have been ordering from Farooq & Co for years, not months.
Looking for a reliable rice & flour supplier?
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